Few people can say they’ve turned their passion into a lifestyle. Fran Manen has achieved just that. Founder of Lord Drake Kustoms, this Malaga native, who lives between Spain and the United States, has established himself as one of the most internationally recognized motorcycle customizers, with creations that have toured the world and earned prestige in magazines, trade shows, and competitions.
Today we sat down with him to talk about his beginnings, his philosophy, and his vision of the custom world. If there’s one word that defines this conversation, it’s authentic. Just like his bikes.
Fran, how did it all begin? When did you decide to pursue a career in customs?
From a very young age, I was drawn to the aesthetics of rock and motorcycles. It was that rebellious, free, very visual universe… I started riding motorcycles as a teenager and always had the urge to modify something, to customize. But it wasn’t until 2007, after working in other sectors, that I decided to set up Lord Drake Kustoms in Miami. I wanted to unite what I was passionate about: design, motorcycles, and the custom aesthetic.
Why in Miami and not in Spain?
At that time, the United States was the mecca of custom riding. The movement there had a different dimension. There were more opportunities, more of a biker culture in that sense. I wanted to develop, to grow, and to do that, I had to be where everything was happening. It was a risky decision, but over time, it proved to be key to the evolution of my career.
And how was the jump back to Europe?
In 2013, I decided to open the Lord Drake Kustoms workshop in Málaga, my hometown. It was a way to bring everything I learned in America and adapt it to a European audience, with a slightly more restrained but equally passionate style. Today, we have a presence in more than 20 countries, and our bikes have reached places like Dubai, Germany, France, and Mexico.
What characterizes a motorcycle made by Fran Manen?
I always say that every motorcycle tells a story. I’m not interested in simply making an aesthetic change, but rather in completely transforming a motorcycle’s personality. My designs draw influences from rock, urban art, American culture, cinema… but also from the client. I try to connect with them, understand what they want to convey, and from there, shape it through design and customization.
Is there any model or project that you remember fondly?
Many, but if I had to single out one, it would probably be the “Bultracker 72” or the “Speedster,” which have received international acclaim. I also have a special fondness for the cafe racer and scrambler-style Harley-Davidsons we build in the workshop. But beyond the awards, what gives me the most satisfaction is seeing the customer’s face when they see their finished bike for the first time.
What is the creative process like at Lord Drake Kustoms?
Each project is unique. First, we listen to the client, their ideas, tastes, and lifestyle. Then we create a digital design, which sets us apart because it allows the client to see how their bike will look before we begin. Then the craftsmanship begins: disassembly, frame modification, paint, upholstery, electronics… Everything is done with care, as if each bike were made for me.
What do you think about the current custom scene in Spain and Europe?
It has grown significantly in recent years, both in quality and culture. It used to be more niche, but now there’s a strong, passionate, and creative community. Still, there’s a lack of institutional support, especially regarding approvals and regulations, which often hinder innovation.
What role does music play in your work?
A fundamental role! I’ve always been a huge fan of rock and metal. In fact, my image, like that of many musicians, has been linked to the biker style. I have a very good relationship with people like Paco Ventura, from Medina Azahara, who has even collaborated with me on some motorcycles. When I design, I usually have music playing in the background, and I’m often inspired by album covers, guitars, concert aesthetics… Music and motorcycles have something in common: both are a form of freedom and personal expression.
What has been the biggest challenge you’ve faced as a customizer?
Balancing the artistic side with the legal and business aspects. Creating is one thing, but making a living from it and maintaining a workshop on two continents, with international shipping, approvals, and client management… that’s a whole other level. But I like it. It keeps me constantly on the move.
Where does the future of Lord Drake Kustoms lie?
We want to continue growing internationally, consolidate our presence in Europe, and continue exporting motorcycles to increasingly distant destinations. We’re also working on new product lines and merchandising, and we have an audiovisual project in mind to tell the story behind each motorcycle. And, above all, we want to remain true to our style.
Fran Manen isn’t just a figurehead in the custom world. He’s a tireless creator, a dreamer who transforms steel, paint, and leather into emotions on two wheels. At Lord Drake Kustoms, each motorcycle is a work of art. And like all authentic works, it’s born from passion.
Want to transform your motorcycle into a one-of-a-kind piece?
Discover Fran Manen’s world here: www.franmanen.com